The Role of User Interface in Technology Adoption

By:
Dr. Vincent Cho,
Prof. T.C. Edwin Cheng,
Ms. W. M. Jennifer Lai
To add a paper, Login.

The objectives of this study are two folds: to study the theoretical link between PEOU and PU and to study the influence of user-interface design on technology adoption. Using three theoretical models: (1) the original TAM, (2) the model with user-interface design as an antecedent to PU and PEOU, and (3) the model with additional two other antecedents: system support and functionality, which are mediating factors of user-interface design on PEOU and PU respectively, we investigate the role of user-interface design and attempt to explain the variance of the impact of PEOU on PU.


Keywords: Technology Adoption
Stream: Psychology, Cognitive Science and the Behavioural Sciences, Education and Social Welfare, Technology and Applied Sciences
Presentation Type: Paper Presentation in English
Paper: Role of User Interface in Technology Adoption, The


Dr. Vincent Cho

Assistant Professor, The Department of Management and Marketing, The Hong Kong Polytechnic University
Hong Kong

His teaching interests are management information systems, e-commerce, IT strategies and IT infrastructures. His research interests lie with technology adoption, textual mining techniques on Internet, yield management, database marketing, tourism forecasting, and expert systems. He has published in Knowledge and Information Systems: An international Journal, The Journal of Computer Information Systems, Expert Systems, The Journal of Computational Intelligence in Finance, Tourism Management, and Annals of Tourism Research.

Prof. T.C. Edwin Cheng

The Hong Kong Polytechnic University
Hong Kong


Ms. W. M. Jennifer Lai

The Hong Kong Polytechnic University
Hong Kong


Ref: I06P0102