Defining and Achieving 'Success': A Study of Women Entrepreneurs in South Africa

By:
Ms. Clare M. O'Neill
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A multicultural sample of 381 women entrepreneurs was interviewed and assessed over a two-year period. The study aimed to identify how women define and evaluate the success of their businesses, and the extent to which business networking, personality and management practice (planning, human resource management and the use of formal evaluation and control systems)influence both objective and subjective success ratings.


Keywords: Entrepreneurship, Women, Management, Personality
Stream: Psychology, Cognitive Science and the Behavioural Sciences, Economics and Management
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.


Ms. Clare M. O'Neill

Senior Lecturer: Organisational Psychology, School of Psychology, University of KwaZulu-Natal
Pietermaritzburg, South Africa

Having qualified as an Industrial Psychologist in 1988, I worked in Industry for several years. My interest in gender and entrepreneurship grew when working as a consultant in a male-dominant profession and realised that my business and personal goals differed somewhat from those commonly outlined in business skills training manuals. I started teaching part-time at the University of KwaZulu-Natal in 1999, working with entrepreneurs and business owners. My interest in entrepreneurship grew and I was awarded funding by the Netherlands government to establish and run the Women in Business Project. I am currently active in researching and promoting both individualist and collectivist entrepreneurship among women in the province of KwaZulu-Natal.

Ref: I06P0108