Brazilian Consumer Behavior: Satisfaction Levels of Users of Collective Transportation
The present study has as main objective to analyze the satisfaction degree of the buses comfort attribute in the collective transportation of Florianópolis/Santa Catarina/Brazil. The study has been characterized as exploratory and descriptive, with quantitative nature, making use of the Likert scale type. The results indicate that independently of sex, age and education level, 75.00% of the users consider the attribute important or very important and the majority of these (more than 50.00%) is satisfied or very satisfied with this attribute.
Keywords: Consumer Behavior, Satisfaction, Comfort, Collective Transportation
Prof. Marcos Ferasso
Professor, Professor at Unoesc, ACSA
International Labour Organization/United Nations Student of the Local Development Course/Turim-Italy.
Professor at UNOESC/São Miguel do Oeste/Santa Catarina/Brazil.
Rua Guilherme José Missen, 75-São Miguel do Oeste/Santa Catarina/Brazil. 89900-000.
Ms. Jorge Alberto Velloso Saldanha
Professor, Professor at Univali, Univali
Professor at Univali/São José/Santa Catarina/Brazil
R. Antônio Scherer, 330, ap. 206. Kobrasol/São José/Santa Catarina/Brazil. 88102-090