Gender, Affect and Upward Influence: An Indian Study

Prof. Asha Kaul,
Dr. Himanshu Rai
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With the rapid influx of women in organizations, more specifically in the Indian context, “gender” becomes an important construct in the study of upward influence strategies, by which the member is able to influence the attitude, perceptions and behavior of the leader in a desired manner. In this study, we made an attempt to understand gender differences in terms of use of upward influence strategies and the moderating effect of the positive and the negative affect. The sample size comprised employees (N=107) working in a large bank in Western India. We employed both in-depth exploratory interviews and a survey methodology. While the interview data was subjected to rigorous content analysis techniques, regression analysis was performed on survey data. Results indicate that the gender of the agent and the supervisor, as well as the interaction of gender and affective styles, influenced the choice of upward influence strategies.

Keywords: Gender, Affect, Influence Tactics
Stream: Interdisciplinary Perspectives on Gender
Presentation Type: Virtual Presentation in English
Paper: A paper has not yet been submitted.

Prof. Asha Kaul

Associate Professor, Communications Area, Indian Institute of Management
Ahmedabad, Gujarat, India

Have published three books: Business Communication, Effective Business Communication and The Effective Presentation: Talk Your Way to Success and many articles.
My current areas of interest are genderlect and upward influence. Have been involved extensively in research on gender.

Dr. Himanshu Rai

Asst. Professor, Personnel Management and Industrial Relations Area, XLRI Jamshedpur School of Business and Human Resources
Jamshedpur, Jharkhand, India

Dr. Himanshu Rai completed his doctorate from Indian Institute of Management (IIM) Ahmedabad, making seminal contribution in the area of dispute handling capability and negotiation. His profile includes a stint of over 8 years at Tata Steel, India, where he played a pivotal role in developing Quality Systems for his departments and the Communication Policy for the company. He has taught a variety of courses including Communication, Strategic HRM, Negotiation, and Business Research Methods. He has consulted with several organizations including World Bank, IFC and SEWA. He is a recipient of the coveted N.T.S.E. Scholarship and Infosys Fellowship. He has published Papers and Chapters in refereed journals and books, and his current areas of research include Negotiation, Management and Religion, Gender, Influence Tactics, 360-degree, Recruitment Advertising and Proxemics.

Ref: I06P0270