Putting People in Their Place: The Use of Stereotypes in Promoting Regional Australia
In recent times regional Australia has been promoted to metropolitan based Australians as a place to either visit or move to. A reoccuring theme in these promotional strategies has been the use of 'typical' Australians to sell the idea. This paper examines the use of 'typical' Australians and discusses whether match the reality of regional residents or whether they are stereotype that do not match reality. If this is case what are the motivations of using sterotypes in this marketing of place?
Keywords: Marketing, Place Marketing, Regional Australia
Lecturer in Marketing, Faculty of Business and Law, Deakin University