Putting People in Their Place: The Use of Stereotypes in Promoting Regional Australia

Ken Howell
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In recent times regional Australia has been promoted to metropolitan based Australians as a place to either visit or move to. A reoccuring theme in these promotional strategies has been the use of 'typical' Australians to sell the idea. This paper examines the use of 'typical' Australians and discusses whether match the reality of regional residents or whether they are stereotype that do not match reality. If this is case what are the motivations of using sterotypes in this marketing of place?

Keywords: Marketing, Place Marketing, Regional Australia
Stream: Sociology and Geography, Media and Communications, Politics, Public Policy and Law
Presentation Type: Virtual Presentation in English
Paper: A paper has not yet been submitted.

Ken Howell

Lecturer in Marketing, Faculty of Business and Law, Deakin University
Warrnambool, Victoria, Australia

Ref: I06P0458